Rules and regulations
Eligibility Criteria
- All enterprise case studies will be open to all citizens/residents in the
participating countries, without age restriction
- Individual or team participation of not more than 3 persons
- One submission per individual/participating group per case study
- The organisation reserve the right to disqualify works that do not meet the
submission requirement or deemed to have been plagiarised, e.g reproduce
Submission Format
- The challenge is closed
- Winners will be notified on 19 nov 2009 via email
- Result will be posted on 20 nov 2009
Timeline
Submission period: 22 September 2009 - 13 November 2009
Closing date:13 November 2009
Results: 20 November 2009 (The Closing Ceremony of Singapore
GEW 2009)
Prizes
One local winner/team
- S$1,000 Cash
- One week internship opportunity to the participating enterprise
One regional winner/team
- S$1,000 Cash
- Fully sponsored trip (air tickets and accommodation)
- One week internship opportunity to the participating enterprise
Judging criteria
- Innovation
- Cost effectiveness
- Practical for implementation
The participating enterprises will own all rights to the winning ideas and the
rights to implement the other submitted ideas, without prejudice to the rights
of the participants to also implement their ideas through other means.
Think Sushi? Think Sakae!
Sakae Sushi, Apex-Pal’s flagship brand, is offering you the
opportunity of a lifetime to come up with an innovative solution to revamp the
company’s range of merchandise. Organised as part of the brand new regional
competition platform, the Asia-Pacific Enterprise Experience (APEE) and launched
in conjunction with the Global Entrepreneurship Week 2009, here’s your chance to
take on a real-life business case study and while getting creative!
The Enterprise
Sakae Sushi, a family-oriented conveyor belt sushi restaurant, has grown into a
global chain of more than 70 outlets throughout Asia and beyond, serving over
200 varieties of sushi, sashimi and many other delectable and authentic dishes.
Its economical price, unique menu, endearing staff and ambiance ensure that this
fairytale dining experience will never be short of fans’ accolades.
The Challenge
Your challenge is to combine innovation, cost effectiveness and feasibility to
revamp the Sakae Sushi’s range of merchandise, putting it en route to
its vision in becoming a global F&B brand.
- Look forward to critically reviewing the existing range of products and its
relation to consumer purchasing habits.
- Propose new items or creatively repackage existing products in a way that will
enhance Sakae Sushi’s branding across geographical boundaries.
- Pit your value proposition against other talented teams to prove that you have
what it takes to bring Sakae Sushi further and beyond.
The Experience
Two winners (one from Singapore and another one from the region of 6-8 countries)
stand to win an attractive cash prize worth S$1,000, and a
fully sponsored trip to Sakae Sushi (Singapore) for a week long
internship opportunity. Don’t miss
this exclusive opportunity to innovate something that could be THE next big
thing!
Company Website:
www.sakaesushi.com.sg
About bYSI
The Enterprise
bYSI is Singapore’s very own fast fashion brand started in 1998
after an inspiring trip to Europe by its founder. Presently available in the region with
28 stores and growing, bYSI continues to bring the latest runway styles to women around
the globe. Believing that every woman should have the luxury to own a chic and functional
wardrobe, bYSI offers the latest collections of apparels and accessories translated from
the catwalks at accessible prices.
Four collections are available at bYSI stores. bYSI Black is the basic collection
consisting of knitwear, T-shirts and blouses (S$19-S$39). bYSI Silver carries contemporary
wear covering the executive, soft casual and trendy designs ($39 - $69). bYSI Gold is a
more premium collection with better fabric feel and details in the designs (S$69 - S$109)
targeting the more sophisticated fashionists. Complementing the entire look is a wide
range of bYSI accessories comprising necklaces, belts, scarves and other latest accessories
that completes the modern woman's wardrobe.
bYSI envisions that every woman around the globe should have the luxury to wear the latest
in fashion and own a chic, functional and relevant wardrobe that fits her lifestyle.
The Challenge
Your challenge is to develop a marketing plan for bYSI to penetrate into the market of the
respective participating countries under the GEW APEE Challenge.
You should consider the following when approaching the case:
- Analyse the suitability of marketing the present range in the proposed countries.
- Consider the existing market gaps in fashion markets locally and in the region and
propose a customized range of products for bYSI.
- Propose a pricing structure that adheres to bYSI's brand positioning as a relevant,
chic and desirable fashion brand .
- Propose suitable malls in and around the region for bYSI to operate from.
- Recommend a media plan for the brand to penetrate successfully into the markets of
the proposed countries in order to achieve a strong brand awareness.
The Experience
Two winners (one from Singapore and another one from the region of 6-8 countries)
stand to win an attractive cash prize worth S$1,000, and a fully sponsored trip to bYSI
(Singapore) for an internship opportunity. Don’t miss this
exclusive opportunity to innovate something that could be THE next big thing!
Company Website:
www.bysi.com